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10 tips for a succesful website

1. Assemble a site development plan that is integrated with your overall marketing image.
2. Hire a Website design firm that understands your market position and one that will not get too technical (Applecraft of course!).
3. Create a clear navigation structure so visitors always know where they are in the site .
4. Pay attention to load times; make sure your webpages come on the screen quickly.
5. Keep web pages short and simple.
6. Essential information should be no more than 1 or 2 clicks away.
7. Keep your paragraphs short, build in white space with your content and make good use of links.
8. Ensure your site is optimized for Search Engines.
9. Make use of your site statistics and check where your main visitors come from.
10. Make sure that your website can easily be accessed anywhere in the world.

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